Welcome to My Octopus Life

Hi, I'm Dave. I'm a creative generalist reimagining life and career by deploying up to 8 different "tentacles" in an Octopus Style Portfolio Career. This site houses my projects.

Tentacle 1: Brand Strategy Consulting

I help innovative companies with branding, category design, positioning, and messaging. Learn more

Tentacle 2: Author

I write a Substack about my Octopus life, that will form the basis of a book about being a creative generalist in the coming Octopus Economy, which should come out sometime in 2025.

Tentacle 3: e-Commerce

I created a series of unusual wall posters to help provoke people's thinking around life purpose, meaning, and motivation. Shopify store building is in progress.

Tentacle 4: Newsletter Publisher

I'm developing a newsletter business for brand marketers.

Tentacle 5: Musician

I'm learning how to compose cinematic soundtrack music using samples from Spitfire Audio.